Tom Ford Shade & Illuminate Foundation
An architect of beauty and fashion, Tom Ford’s take on definition and structure is like no other… Symmetric definition. Flawless skin. Light and shadow. Tom Ford is the ultimate sculptor of shape and form.
For the launch of the newest foundation, a visual story was brought to life via visuals that are bold in form and leverage the nuances of shadow and light. The storytelling unfolded via multiple touchpoints, with a focus on the shade-range offering, and celebrating diverse face architecture.
The launch of the foundation was a big success, bringing visibility to an extended color range by Tom Ford which supports a greater clientele, while bringing halo-sales to other Tom Ford Beauty products.
Campaign Activations included: Full Funnel Digital Advertising, CRM, Social, Retail, Editorial Partnerships in APAC, Press Kit, Sampling and Out of Home.
“In order to achieve true beauty, the important thing to understand is your individual face architecture.”
– TOM FORD