Tom Ford Research: Skincare

“I created Tom Ford Research to merge high performance, scientific skincare with a truly luxurious delivery system. Working closely with a team of scientists, using new research, I have developed high potency formulations that work. This is advanced skin science for the 21st century that helps you put your best face forward.” –Tom Ford

Tom Ford ventures into the realm of skin care with Tom Ford Research. This genderless skin care line focusses on three ingredients: white porcelain cacao, caffeine and gyokuro. Tom Ford’s Research Cream Concentrate and Serum Concentrate is science-based with advanced technology. Results from using the product include energized-looking skin, hydration, even skin tone, and the appearance of fewer wrinkles.

Clean visuals, pristine product photography, and a scientific perspective were leveraged in the launch campaign.

Brand Activations included: Full-Funnel Digital Advertising, CRM, Online, Social, Retail/In-Store, and Out of Home.