Tom Ford Lip Color

Tom Ford lips are the ultimate accessory. From second-skin nudes to blazing reds, Tom Ford lip color delivers a moisturizing, fade-resistant, intense, saturated and impeccable polish, in iconic Tom Ford packaging.

For the launch of the newest lip shades, a visual story was brought to life via multiple touchpoints, with a focus on saturated and seductive colors. By capitalizing on Tom Ford’s unique, luxury vision for lip color, a focus was placed on the concept “seduction”. The campaign leverages unique, bold, and provocative storytelling assets (which glorify the hero product to convey true luxury, drive desirability and differentiate Tom Ford Beauty from the competition).

Campaign Activations included: Full Funnel Digital Advertising, CRM, Social, Retail / Online, Editorial Partnerships, Events, Press Kits, Sampling, Augmented Reality Virtual Try On and Out of Home.

Tom Ford Lip: Virtual Try-On Experience

To further enhance the Tom Ford Lip product experience and offering, we developed a virtual lip try on tool which leverages augmented reality software. Customers are able to virtually try on Tom Ford lip colors in various shades and finishes, both in-store and at home. The in-store display features polished stainless steel housing with illuminating light bands (to illuminate the face) and adjustable tilt to allow for varying heights.

For the Tom Ford Virtual Lip Try On experience, we evaluated existing brand elements and established clear business and user objectives. The UI / UX interface, that our team developed, maintains Tom Ford's signature design language while delivering a robust yet streamlined and intuitive experience. Customers can quickly and easily sample multiple shades and finishes and compare their selections. They may then either save their product choices via email / message or purchase directly. The platform was designed to handle multiple languages, but initially launched in English for the UK and North America markets.

The launch of the Virtual Lip Try On tool was extremely successful, garnering significant media attention while enabling clients at the Tom Ford Beauty Counter to explore and select colors independently, without requiring assistance from a Tom Ford Beauty Advisor.

Project Details Included: Aligning on Brand and Business Goals, Site Map / Wireframing, UI / UX, Design Development, Page Layout, Product-to-Screen Color & Shade Matching, Testing, Review, Launch, and Content / Product updating.