L'Oréal Matrix “Graffiti Nation”

An American graffiti-inspired campaign celebrated the upcoming trend of street-art and artistically-driven hairstyles. The goal of the campaign was to inspire Matrix Professional Hair Stylists with a unique and modern visual style.

The tone of this brand story, “Graffiti Nation” is purposely urban and edgy without losing professional appeal. Inspired by bold hair color and dynamic hair styles, it is energetic, refreshing, and inspiring to stylist, and became an own-able trend which elevated the Matrix brand to be the go-to source for cutting edge hair and styling products.

Activations Included: film/video, digital, social media, and content for internal town-hall meetings.