Tom Ford Beauty UI / UX Design

Tom Ford, a luxury fashion house founded by the eponymous designer, embodies elegance across its fashion and beauty lines. As the brand's fragrances, skincare, and cosmetics gained global popularity, it became necessary to create a dedicated digital space focused exclusively on Tom Ford Beauty, separate from the fashion-oriented master brand website.This strategic division allowed for a more focused approach to the growing beauty sector while maintaining the unmistakable aesthetic of luxury and elegance that defines the Tom Ford name.

Drawing inspiration from the fashion website's clean lines and sophisticated interface, Tom Ford Beauty's digital presence was meticulously crafted to showcase the brand's most prestigious offerings—from the exclusive Private Blend fragrance collection to Tom Ford Research (Skincare) and the architectural precision of Tom Ford FACE. The new site seamlessly bridges the worlds of fashion and luxury beauty, creating a cohesive brand experience.

The new platform prioritizes discovery through an intuitive, mobile-first design that enhances product visibility while elevating storytelling. Features like cosmetic swatching, product ingredients, reviews, and recommendations highlight the quality and craftsmanship of each product while maintaining the brand's sophisticated visual language that distinguishes Tom Ford Beauty in the luxury market.

This harmonious fusion of fashion and beauty resulted in a remarkably successful launch. The streamlined user experience guides visitors effortlessly from inspiration to purchase, strengthening the connection between Tom Ford's fashion heritage and its beauty innovations while delivering impressive business results and long-term branding goals.

Project Details Included: Audit of Existing Site. Aligning on Brand and Business Goals. Sitemap and Wire Framing. Design of Page Layouts and Typography Guidelines. Augmentation to Enhance Storytelling. UI / UX. Content Development, Asset Accumulation, & Writing. Coding and Build. Testing, Review, and Launch. Monitoring and Content / Product Updating. Note: Once the UK/English language site was developed, sites for other languages was to be developed.