Tom Ford Rose Prick

For the launch of Rose Prick, a fragrance by Tom Ford, an engaging story was brought to life via dynamic digital and traditional touch-points.

Inspired by Tom Ford’s Private Rose Garden, Rose Prick is a wild bouquet of beautiful breeds of roses. To capture the sweet yet provocatively sharp nature of the fragrance, visuals represent both roses and thorns. Sharp and pristine, the piercing prickles of the stems hook onto each other, bonding their blooms in pink perfection.

The launch of this fragrance was extremely successful, guiding to double digit growth of the fragrance category within China.

Activations included: Full Funnel Digital Advertising, Social Media including Social Selling, Augmented Reality (AR), Retail / Online / Store Takeover, Immersive Interactive Scenting Experience within flagship stores, Editorial partnerships in APAC (including W and Vogue Korea, where the fragrance immediately sold out) and OOH.