Spike Sports
For the re-brand and re-launch of Spike Sports, including MMA / Bellator / Boxing / Kickboxing, a dynamic and powerful visual story was brought to life via engaging and strategic on-air and digital touch-points.
Live-action-footage of each athlete was captured on a sound stage, using dramatic lighting along with dark ambient backgrounds. Sleek graphic elements were added to the live-action-footage to create energy, impact and excitement around the fighters dynamic and incredible moves.
In addition to campaign spots, a title sequence, motion graphic brand toolkit, and 360-brand toolkit was developed for on-air, media partners, affiliates, and co-branding opportunities.
The “Africa vs. AIDS” campaign was launched by Keep a Child Alive (KCA), a charity co-founded by Alicia Keys to support HIV/AIDS treatment initiatives in Africa and beyond. Timed to coincide with the FIFA World Cup in South Africa, the campaign leveraged high-respected soccer stars and bold typography.
The campaign aimed to challenge persistent myths about HIV/AIDS in Africa and reinforce a clear message: antiretroviral drugs are effective and save lives. This message was powerfully conveyed through bold typography, including the headline “Don’t Let AIDS Beat Africa.”
The advertising campaign featured prominent professional soccer players in iconic on-field poses, representing multiple World Cup nations. Players included Aaron Mokoena, John Pantsil, Salomon Kalou, Jermain Defoe, Carlton Cole, Djibril Cissé, and Benik Afobe.
The photography was created by renowned British photographer Rankin, known for his striking celebrity portraiture, contributing to the campaign’s strong visual impact. And the campaign was successfully launched with high-visibility out-of-home (OOH) media, including billboards across the host country.
Overall, the campaign combined sport, culture, and advocacy on a global stage to promote awareness and support for life-saving HIV/AIDS treatment programs.
Africa vs. AIDS Campaign
Nike Free 5.0
For the branding of Nike Free 5.0, a graphic visual story was developed to feel colorful and educational, while supporting the product strategy. The graphic system was incorporated into live-action. And the creative was leveraged across retail screens and in-store / experiential initiatives. A full brand toolkit was developed for all creative agencies and brand partners.
Showcasing the technology behind the product through use of info-graphics, bar charts, and bold typography holds tight to Nike’s aesthetic values while appealing to technically advanced runners. The use of lifestyle imagery celebrates the product while reinforcing the Nike brand. Bold colors from the shoes determined the color palette. Our goal was to ensure that the graphics and product attributes boldly stood out within the retail and online environment.
SyFy Channel: The Magicians
For the the launch of The Magicians, a surreal and ethereal therial campaign was developed alongside a dynamic show-open. The visual story supported the ‘magic’ of the show, with fantastical moments and enchanting and dark graphic visuals. The campaign was developed for on-air, digital and traditional touch-points. A full brand toolkit was developed for media partners, affiliates, and co-branding opportunities.
SAG Awards
For the annual SAG awards on TNT, a typographical and graphic visual story was developed for on-air, digital and traditional touch-points.
A colorful and bold full motion-graphic toolkit was developed for all media partners, affiliates, and co-branding opportunities.
Discovery: Dual Survival
For the the launch of Dual Survival Season 2 on the Discovery Channel, a gritty and earthy campaign was developed alongside a dynamic show-open. The visual story supported the nature of the show, and a feeling of discovery across the earth… including a reveal of the key characters and graphic visuals that supported the wilderness in which the characters lived. The campaign was developed for on-air and digital touch-points. A full brand toolkit was developed for media partners, affiliates, and co-branding opportunities.